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The HP FIRENZE brand has been operating on the market since 1999, both nationally and internationally.

Our offering is entirely MADE IN ITALY and includes a full range of state-of-the-art products of superior quality, designed to support hair industry professionals in all their requirements.

Thanks to word of mouth from our customers, we have built a reputation for quality products and sound professional ethics.

We have always placed great importance on quality, innovation and effectiveness, plus we believe it is vital that we offer our customers exclusive products that cannot be found on the internet or in trade shops.

HP FIRENZE offers a full range of products, from washing to styling, plus a wide selection of oxidising hair colours, with or without ammonia, including, in particular, our TIME line, with its unique features on the market, tone-on-tone colours, and a choice of decolouring and bleaching systems.

Particularly noteworthy is also our line of natural treatments for hair issues, GEOVITA, made with essential oils and extremely effective to prevent scalp-related problems such as dandruff and seborrhoea.

We also have our own ACADEMY, offering pre-programmed and personalised courses designed to improve the competence and professional skills of hairstylists.

We are constantly evolving, to create image value and quality for your salon with

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Dino SCarnicci
Technical products consultant

“Non insegnerai nulla se chi ti ascolta non percepirà la tua emozione nel farlo”

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Elisa Scarnicci

“ Possiamo vivere nel mondo se sappiamo lavorare ed amare, lavorare per coloro che amiamo e amare ciò per cui lavoriamo”

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Giovanna Mercuri
account assistance

“La precisione non è solo una sana consuetudine lavorativa; è anche un atteggiamento verso le persone e le cose”

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Silvia farini
Customer service

“Quando ti viene data la possibilità di scegliere se avere ragione o essere gentile, scegli di essere gentile”

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Comunication and creativity

“Amiamo sempre essere creativi, se non lo fossimo ci annoieremmo e la noia è un crimine”